Hello there you lovely lot!
So, we’re heading towards our eighth month of existence now and we have had a blast so far. But we want to continue to evolve as a brand and bring about positive change, and to that end, we have made some adjustments to our website which we hope will make your shopping experience easier and more enjoyable.
As you know, we are proud supporters and promoters of gender neutral style and positive body image, and we want our website to reflect this. We are against categorisation, whether that be by gender, size or body type, and to that end, our store is completely genderless and avoids labelling our models or the items of clothing we sell, by size. Instead, we offer you the option to ‘Shop by a Model’, with the idea being that it is far more positive to relate to an image of a model with a similar body type than it is to be labelled with a number.
Whilst the majority of you have found this option both positive and useful, we understand some have found it difficult to understand the size of items on our website. So, we have been busy putting our heads together to try and come up with a way of making the sizing easier, without going against our ethos. This proved to be a real challenge. However, while conducting our research, we discovered our friends over at lingerie brand, Neon Moon, had come up against a similar hurdle and had already implemented the ingenious idea of labelling all of their items with non-size-specific words, instead of using numbers. So, we have decided to follow suit and introduce a similar system.
Now, when you go into an item on our website, you’ll notice the size of that item will be listed as either “Splendid”, “Marvellous”, “Wonderful”, “Fabulous” or “Magnificent”. We have put together a ‘Size Guide’ which explains the system and you can access this via the hyperlink directly below the size.
We hope you’ll find this new system useful and as always, please do let us know how you get on. We are here for you lovely lot so your opinion really does matter to us. Kudos, however, must go to the amazing people at Neon Moon for their fantastically body positive idea. Do check them out if you haven’t already, they are such a positive and forward thinking brand, bringing about real change to the industry – www.neonmoon.co.
Meanwhile, in other news, don’t forget we have our very first Vintage Clothing Kilo Sale coming up on Sunday 29th January 2017, at The Newmarket, Ayr. It starts at 12:30pm and ends at 17:30pm, and promises to be a great day. We hope to see you there!
That’s all from us for now. So, until next time, have fun, stay safe and keep spreading that Source Vintage love! xx